Ship the product. Keep the foundations.
Web, mobile and commerce built on one shared spine — design system, login, analytics, flags — so the second surface takes weeks instead of another year.
Is this you?
“Three squads, three stacks, three definitions of done — and no appetite for a year-long migration.”
One spine the squads share, added underneath what already ships, one service at a time.
“Marketing, the web app and mobile feel like three different companies made them.”
Cross-surface features ship together, because they are built from the same parts.
“Figma is pristine. The codebase ate the design system three sprints ago.”
Tokens are the source, web and mobile share the same primitives, and drift is caught automatically.
“The storefront is fast, checkout is slow, and a catalogue change takes a week.”
A storefront and checkout you can change on a Tuesday, and a back-office your merch team likes.
What changes
Every new feature costs more than the last one.
The floor carries the weight, so the tenth feature costs less than the third did.
Nobody knows which release made the app slow.
Every route has a budget, and a change that blows it does not merge.
Mobile is permanently six weeks behind web.
Both surfaces ship from the same parts, in the same week.
What you get
One spine under every surface
Design system, login, analytics and flags — built once, used by every squad, versioned on its own.
The web app, properly
Real performance budgets, enforced automatically, on routes that stay fast as the product grows.
Mobile that keeps pace
One codebase for both stores, dropping into native only where it clearly earns it.
Commerce that doesn’t fight you
Storefront, search, checkout and back-office as separate parts you can change independently.
A floor your team enjoys
A preview environment per change, tracing across surfaces, and checks that catch the regressions.
A path that respects what ships
Migrations happen one surface at a time, and delivery does not stop while they do.
How it goes
Frame and foundations
We map the product, the surfaces and the team, then stand up the repo, the checks and the first tokens.
Core build
The first surface ships behind a flag while the others start against the same spine. Budgets are in from the first week.
The other surfaces
Mobile, commerce or the internal console — built from the same parts, with accessibility, languages and tracing built in rather than bolted on.
Handover and rhythm
Your team owns the platform and a delivery rhythm that holds. We stay smaller, on platform work.
A multi-surface build with the platform under it runs ₹1–3.5Cr over 16–24 weeks. A single-surface rebuild starts at ₹40L. Stop, ship or extend at the end of every phase.
Questions we get on the first call
Got any questions?
Ask — a founder reads every message.
Will you replace our engineering team?
No. We pair with them, and the goal is that they are stronger when we go. Most engagements end with us smaller, doing platform work, while your team owns the feature flow.
What does it cost?
A multi-surface build with the platform under it is typically ₹1–3.5Cr over 16–24 weeks, depending on how many surfaces come in. A single-surface rebuild starts at ₹40L.
Greenfield or a migration?
Both, and mostly migrations — that is the harder job and where we earn our keep. We define a path that respects what has already shipped and lets squads keep delivering through it.
One codebase for mobile, or native?
One codebase by default for speed, dropping into native for the parts that need it. We do not have a religion about it; we pick per feature.
How do you keep it fast?
Every route has a budget checked on every change, real-user monitoring in production, and a playbook your team uses when something slips.
What about accessibility?
Table stakes. Automated checks on every change, a manual audit before launch, and components that bake the right behaviour in so nobody has to remember.
For your engineering teamarchitecture · stack · how we run it
Marketing, web app, mobile, commerce, internal console — typed, shared-styled, observable.
Design system, auth, analytics, flags. Built once. Used by every squad. Versioned independently.
Gateway, services, Postgres + Redis, async. Boring choices that survive migrations.
Per-PR preview envs, edge + CDN, native stores, and CI gates that actually catch regressions.
Have an intelligent system to build?
Tell us about the messy bit — the legacy system, the model that won’t behave, the workflow no one wants to own. We’ll come back with a discovery plan inside two business days.
